Wendy’s Instagram presence feels like a toned-down extension of the company’s Twitter with a stronger emphasis on visual memes and product launches. Wendy’s excels at visualizing their products, especially around big product launches like Spicy Nuggets and Wendy’s Breakfast over the past year. The iconic logo may be the red-headed step sister but among restaurants on social media Wendy’s is more like Cinderella at the ball.
It could be said that Wendy’s aspires to become a meme on Twitter and largely succeeds as an emblematic example of a brand not taking itself too seriously. Perhaps best known for its scathing Twitter personality unafraid to be “savage” and “roast” competitors and even customers on the platform. Wendy’sĪ list of the best brands on social would be incomplete without mentioning Wendy’s. The brand also makes excellent use of pinned stories with one in particular, titled “Playlists” which featur es links to playlists like “songs you heard in a dream” and “calm cool and collected” which further strengthens the brand story. The majority of the content features cans personified among different cultural reference points, memes, and various backdrops or scenes. Recess’ feed is a dreamy visual treat, but where they really shine, however, is in the daring and hilarious personality they’ve crafted, effectively bringing each unique flavor to life. Responding to the coronavirus effectively as a brand was complicated but Recess managed to lean into the dire situation with highly relatable quarantine humor featuring Tiger King, a comically stretched tandem bike, and an expanded logo adding “ion” to spell Recession. In thinking about social media strategy, structure and planning are essential, but being able to roll with the punches and adapt is also crucial. Recess is a sparkling water infused with CBD and adaptogens for balance and clarity, self-described as an “antidote for modern times,” the company claims to have “canned a feeling.” Recess is one of the most absurd brands on Instagram, building up a truly unique personality and brand story using a lush pastel color palette that seems to evoke the “bliss” the drink itself claims to produce. Now let’s look at some of the best brands on Instagram and dig into what makes their content so great and the strategies that help set them apart! If you’re looking for key strategic takeaways to apply to your brand’s Instagram these are listed at the bottom of the article. In previous articles, we wrote about TikTok marketing strategy and some brands killing it on TikTok. By engaging with your target audiences through valuable and compelling content you can turn customers into brand advocates. Social media marketing takes time and effort, but when executed correctly, brands benefit from increased sales and stronger customer loyalty over the competition. In today’s highly competitive business landscape social media offers a point of differentiation by enabling marketers to show potential customers what makes a brand unique. The strategies brands take to drive this engagement vary, but by what other brands are doing online, patterns, and trends start to emerge that can inspire your social media strategy. Defining success on social media is dependent on a company and its goals but success on Instagram basically comes down to one main thing – organic engagement.
To stand out, today’s brands need to tell a compelling story and connect to a certain lifestyle or audience. Leveraging social media effectively for companies in 2020 is not easy.
In a time driven by visual content, Instagram enables companies and brands to represent their brand visually, craft a personality, and stay top-of-mind for the millions of users who scroll through Instagram every single day.
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